#marketing Archives

Your brand is more than a logo

March 19, 2018 by Scout

There’s much more to your brand than your logo. Scroll down for the in and outs of branding your business. A Logo Is Not a Brand “Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature, pop it on … Read more…

Connect with your audience by telling your story

February 25, 2018 by Scout

Your story is one of the most powerful marketing tools you have at your disposal. It’s one thing to have a great story and another to know how to package it and communicate it to a receptive audience. How to Create an Authentic Brand Story that Actually Improves Trust “Research indicates that the human brain … Read more…