Your story is one of the most powerful marketing tools you have at your disposal. It’s one thing to have a great story and another to know how to package it and communicate it to a receptive audience.
How to Create an Authentic Brand Story that Actually Improves Trust
“Research indicates that the human brain responds to the descriptive power of stories in deeply affecting ways, influencing both the sensory and motor cortex.”
https://blog.kissmetrics.com/create-authentic-brand-story/
5 Secrets to Use Storytelling for Brand Marketing Success
“Honesty and transparency are important in brand storytelling. Yes, you’re crafting “stories,” but they need to be rooted in the reality of your brand, products, and industry.”
A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]
https://blog.hubspot.com/marketing/storytelling-guide
How to Craft a Marketing Story that People Embrace and Share
https://www.copyblogger.com/remarkable-marketing-story/
There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right
“focus on how your products or services touch the lives of actual people”
https://www.entrepreneur.com/article/232069